Brand Cook Book
Brands cooked with Love, Good Tasting and Harmony. Topics: Restaurant's Branding and Positioning Strategy.
Your Brand is not an "only one time" and defined dish. Like any recipe that prides itself on being unique and original, your Brand evolves with each ingredient that is added, depending on the customer that tastes our dish —their mood, their circumstances on that day, who accompanies them that day...— depending on the climate, the city or the neighborhood, city or country where the business is..., if we deliver the dish to your home, the packaging in which we send it to you, where you are going to eat it -office, home- and all this will shape the first experience and the final sensation, that will remain of our Brand.
This is the real recipe that will shape and determine what that customer thinks and remember your Brand.
In order to cook a strong and relevant Brand in your customers' mind, you must add to the recipe something that you cannot measure or buy with money: a perception of Unique Value. Do we cook together?