Hi, I'm Oscar
Watch videoMy specialization
Marketing Strategy
Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition.
Marketing Intelligence (Online+BI)
Marketing intelligence is gathering data relevant to the marketing efforts of an organization, analyzing that data to accurately and efficiently guide the decision-making process of campaigns.
Fearless High Impact Leadership
A scream -or rather a roar- that breaks the noise of theories and concepts of leadership. It is a heartbreaking set of notions of the new leader in organizations. It is the change that the World needs: the conventional leader is dead ... Long live the King!
Last Education
Marketing Intelligence Doctorate
University of Phoenix, AR, USAJan 2017 - Mar 2020
PhD. in Management of Organizational Leadership, Information Systems and Technology (Business Intelligence Applied to Marketing Processes)
New Information Technologies Doctorate
University CEU San Pablo, Madrid, SpainOct 2000 - Jun 2006
PhD. in Technological Growth and Sociocultural Renewal (adapted to Information and Marketing Communications Technologies)
Master of Business Administration (MBA)
Nebrija School of Business + IAA, New York, USAOct 2004 - Jun 2006
Oriented to Advertising Strategic Planning and Management of Advertising Companies
Experience
MARKETING INTELLIGENCE SR.ADVISOR
BCauseBe Marketing (BCB), San Diego CA, USAApr 1999 - Present
Co-founder and Senior External Consultant of Marketing Intelligence and Customer Experience
MBA COORDINATION
CETYS University, Baja California,MexicoJan 2019 - Present
Recruitment, Subject Planning, Relationship Management and orientation of MBA Students, participation and creation of Retention and New Entry programs... Professor of Strategic Marketing, Customer Behavior and Marketing Intelligence.
DEAN OF ACADEMIC AFFAIRS
CETYS University, Baja California,MexicoApr 2016 - Jan 2019
Management of all educational levels in Ensenada International Campus: High School, Bachelor's and Graduates, as well as Head of the International Program Areas, Library, Psicopedagogical, and 237 faculties linked to each program.
Experience
Working
MarketingMan
Strategic Marketing, Customer Understanding and Marketing Intelligence Consultant, with 25 years of experience. Speaker, Author, Trainer and Teacher.Trusted from Clients
Passionate professional, very competent and excellent teamworker, it is a pleasure to discuss with him multiple approaches and scenarios to develop the best possible version of the work. A tireless curiosity, a lot of energy and an affable but assertive character make Oscar a professional with whom it is always interesting to work with. Maybe the future will cross us again!!
Oscar is a great instructor and very enthusiastic with his students, he also has a great deal of knowledge in E-Commerce, E-Marketing, Social media, etc. I strongly recommend him for any assignment as an instructor in his field of expertise.
Oscar is a cheerful person, with great interpersonal skills and very "easy going". His knowledge of the marketing/advertising sector was of immense help to the company and the lucky students that learnt with him, as were other personal skills as the languages, etc. Oscar definitely adds value to whatever he does, becoming an important team player in any group or company.
Oscar is without a doubt one of the best teachers I have ever had. Fully focused on the practical application of the theory. Able to make learning last and to remove from the students all their concerns and prepare them professionally.
Oscar is a true "Marketing Man", without a doubt; His understanding of Marketing and his extensive knowledge of its implications is evident. Personal Branding is undoubtedly one of his strongest points, as is his ability to think outside the box, with creativity and innovation.
Oscar was one of the teachers I had the pleasure to learn more. Its methodology based on a very practical approach, allowed us the possibility of uncovering our creative and communication talents. A very enriching experience based on demand and innovation that makes it unforgettable.